Vertical Market | Finance

What’s on your list?

A wish list was recently published by Bank Administration Institute (BAI), revealing bankers’ three leading business challenges to achieving their goals for 2023:

  1. New customer acquisition — Too many institutions are chasing too few customers new to the market, and more than 45% of those customers plan to give all of their future business to their primary bank.
  2. Digital competitive edge — Only 4% of financial institution leaders believe their digital customer experience is “excellent”, and more than 70% of millennials and Gen Z respondents say they’ll happily change banks if it gets them better digital capabilities. 
  3. Acquiring and retaining talent — Resistance to hybrid work models by many banking institutions is often cited as why the industry is less of a draw. Leaders who accept that the pandemic changed the workplace for good can look at new ways of working as an innovation worthy of their investment.

Even if you are not in the banking industry, these same challenges probably sound familiar. The niche where you focus your efforts becomes that much more important to identify as you recognize the complexity of each challenge. Narrowing your strategies to speak to your specific audience becomes paramount.

That’s where American Solutions for Business can help solidify your message. Our wide range of solutions allows us to address your specific objectives with perfectly customized products and services. For instance, acquiring new customers and new team members as noted above is our specialty—from trade show giveaways to personalized welcome kits, we’ll help you achieve your goals at every step along the way.

Beyond that, we’ve seen company stores increase productivity, save hard and soft costs, and standardize branding organization-wide. Whether your needs hinge on documents, forms and supplies needed at your various locations or fun merch to motivate and value your crew, we’ll work with you to create a customized store for your team’s best benefit.

And keep in mind that marketing to your consumers is most effective when bundled as multi-media campaigns. Direct mail and merch greatly amplify online messaging about digital experience and capabilities—all of which are available through ASB.

We invite you to visit our website at to learn all the ways we can help you and your team. If you’re ready to find cost savings and have expert collaboration on perfectly suited products and services, let’s start the conversation. Our solutions are fully customizable, and our team is excited to help you. Attack your expenses. Simplify your processes. Build your brand.

Details of the BAI survey can be found here:


To learn more about American Solutions for Business, visit

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