CLIENT: North America’s Largest Heavy Duty Truck Manufacturer
SITUATION: Our customer needed a way to streamline the ordering, printing, distribution and billing of their national calendar program. Armed with a budget of $350,000 – they needed thousands of calendars sent to 475 different dealer locations with 310 custom imprints. They were looking to transform a manual process into an automated option that could handle credit card transactions. In addition, they had experienced quality control issues in the past that had reduced their dealer participation rates by 32%. They needed a solution that would re-energize their dealers to participate in this marketing effort.