Trend Alert – Athleisure

By now, you’ve probably noticed that there has been a noticeable style shift taking over the workplace, home, school and just about anywhere else you go. That’s right – it’s athleisure. Beginning with the humble yoga pant and exploding into entire lines, the athletic + leisure movement may not just be a fad, but a trend that’s here to stay. Here are the pieces you’ll need to complete this wardrobe:

The Comfy Corporate – the days of stiff, stuffy and uncomfortable office apparel are behind us, as more and more working professionals embrace soft materials in sweaters and blazers. This look maintains a polished appearance without breaking a sweat.

The Jogger – this is a rising trend spreading like wildfire among the millenial demographic. The jogger is a style of pant that is generally cinched at the waist, loose throughout and cinched again at the ankle. It’s popularly made from sweatpant material, but can also be found increasingly in denim, khaki and chino material. A major reason for its popularity is that by cinching at the ankle, shoes are more visible…so be sure to pair them with a fresh set of kicks!

Dri-Fit Tee – Whether you’re running errands, in the office or just stepping off a treadmill, you can’t go wrong with a stylish dri-fit tee. We especially love this tee not only because of it’s breathable material, but because the color-block pattern provides a contemporary and flattering silhouette.

The Modern Zip – It’s all about the details! An athletic cut creates a clean, stylish shape. The ladies’ version of this style shows a slanted zipper and layered collar, adding an interesting flair that dresses up the look.


Ash City North End Men’s Amplify Melange Fleece Jacket | Ash City North End Ladies’ Amplify Melange Fleece Jacket

Classic Quarter-Zip – this versatile piece looks great on the golf course, at the gym or in the office, and can be layered for the chilly Autumn weather.


Lars – Mini Grid 1/4 Zip | Lara – Mini Grid 1/4 Zip

Relaxed Unisex – one of the best things about this trend is the emphasis of “leisure” in athleisure. Because this trend embraces comfort, many styles can be unisex rather than offer a men’s and women’s version.This slouchy, relaxed fit looks good on all body types regardless of gender.

For more ideas, contact your American Solutions for Business representative or click here to find one near you.

Dealership Apparel Solutions

Over the years, the wardrobe of dealership employees has changed dramatically. In the past, most sales personnel wore suits and many technicians wore coveralls. Most dealerships have now moved to a more approachable apparel policy with button down and polo shirts for their staff. While the fashion at the dealership has become more business-casual in nature, brand standards still have to be upheld. Whether your standards go as far as determining garment color and embroidery location or are as simple as just sticking to one logo, American Solutions for Business has the ability to tailor an apparel program for you.

We provide many brands that are popular with dealership employees such as Nike, Under Armor, Eddie Bauer, Ogio, Columbia, Storm Creek and more. We also offer a variety of decorating options:

  • Embroidery (professional wear)
  • Screen Printing (event t-shirts)
  • Dye Sublimation
  • Heat Transfer
  • Laser Etching
  • Tackle Twill
  • Digital Print
  • Applique and Reverse Applique

Whether your dealership wants to offer only shirts or wants to offer a full line of apparel, we can build a program that delivers the solution you need to keep your staff dressed for success.

Most apparel orders placed by a dealership are for 1 or 2 items for a new employee, which for some dealerships means stocking quantities of different style shirts in several sizes. With ASB’s Just-In-Time (JIT) apparel solution, you can order a single shirt without having to stock apparel or sacrifice cost-savings! Our customer-focused sales associates keep an eye on apparel trends and when it’s time to arrange a group purchase of seasonal outerwear for your employees, we will bring in samples of the most current styles for sizing and ensure you receive the best pricing. Here are just a few available styles:


Nike Golf Tech Sport Dri-Fit Polo – Men’s | Ladies’


Drop-Needle Microfleece Half-Zip Pullover – Men’s | Ladies


Core365 Journey Fleece Vest – Men’s | Ladies’ 


Red Kap – Striped Industrial Work Shirt – Long Sleeve | Short Sleeve

If your current apparel solution doesn’t fit quite right or you’d like to learn more about what American can offer, contact your sales associate today! Click here to find your local associate.

Large Lighting Control Company – Success Story


CLIENT: Large Lighting Control Company

MARKET: Retail

SITUATION: American was asked to provide a quote to replace or update more than 1,700 of our customers displays in one of the nation’s largest home improvement store chains.

SOLUTION: American got to work by reverse-engineering the customer’s existing fixtures and developed a complete set of engineered drawings for the customer to approve, and was awarded the opportunity! From fabricating all the displays and graphic elements to developing the custom packaging suitable for LTL and parcel deliveries to multiple locations nationwide. American seamlessly managed all of the logistics to have these displays successfully shipped and installed.

SUCCESS: American reduced the customer’s cost by more than 20% compared to their previous long-time vendor. In fact, the customer was so impressed with how American outperformed their former supplier, that they have asked us to partner with them on their next major project – updating all the fixtures and displays in another nationwide home improvement center!

AMERICAN SOLUTIONS: Print & Document Solutions and Marketing Solutions

Trending Bags: 16 must-see styles!

At American, we’re constantly on the lookout for this season’s newest, most-loved trends. We search far and wide to ensure that our clients have access to the best items to make a real impact on their branding and marketing reach. Backpacks, handbags, duffels, messenger bags and the like are smart promotional product options, since recipients are likely to keep them for long periods of time. It’s also an item that is very mobile, exposing branding wherever it’s carried. When used in the right context, bags are the perfect item that will provide a high ROI and customer satisfaction. Check out our favorites:

SPY Vista Laptop Backpack – The large main compartment with padded tablet sleeve protects a 15″ laptop keeps this bag functional while it’s heavy weight cotton canvas, leather buckles and drawstring collar keep it stylish.
Colors: heather grey, heather sand
Uses: University programs, corporate gifting, incentive programs, travel


SPY Wanderer Sportpack – A drawstring/backpack crossover, this pack fits a 15″ laptop and comes with plenty of internal and external pockets for storage.
Colors: black, blue, light blue, red
Uses: high school or collegiate sports teams, universities, bar and restaurant merchandise or giveaway, corporate gifting, youth camps


Leather Relaxed Carry All Bag – Made with cotton canvas and genuine leather accents, this messenger holds a laptop and offers plenty of extra organizational space.
Colors: olive
Uses: corporate gifting, conferences, higher education, financial institutions

Vitronic_Leather Relaxed Carry All Bag.jpg

Boulder 10″Tablet Backpack – Simple but functional, this backpack has a large main compartment and a stylish vertical zipper on the front.
Color: green, gray, red, royal blue
Uses: sports camps, youth programs, high school or collegiate use, travel, business grand openings, customer appreciation bullet_boulder-10inch-tablet-backpack

Ticking Backsack – This ticking stripe print drawstring is a trendy spin on a classic.
Colors: black, blue, red
Uses: gyms, fitness centers, sororities, fraternities, healthcare facilities, retail use


Cutter & Buck Legacy 19′ Cotton Duffel Bag – This spacious bag is the perfect weekender duffel. It’s as elegant as it is practical with leather flaps, twisted closures and antique nickel hardware.
Colors: natural
Uses: hotels, airports, corporate gifting, travel, rewards programs, golf outings, fundraisers, spas, country clubs


Fold Up Backpack – This lightweight backpack folds up compactly and secures with drawstring closure.
Colors: blue, red, orange, lime
Uses: camping, hiking, fishing, daycare centers, education, healthcare, construction companies, sports teams


Nike Sport III Gym Sack – The lightweight and durable construction makes this drawstring a great fit for everyone and features a front zippered pocket and mesh ventilated panel.
Colors: black/silver, granite
Uses: gyms, fitness centers, fitness/weight loss programs, sports teams, sports camps


Classic Vintage Zip Down Duffel – Zips down completely to reveal large and spacious main compartment with an interior zip-pocket. Double carry handles for easy carrying and an adjustable/detachable shoulder strap.
Colors: brown
Uses: corporate outings/gifting, incentive programs, high-end thank you gift, travel, real estate


European Briefcase – Buckle flap with two easy thumb release clasps opens to one main compartment with a divider for files and folders, small zip-pocket, and an extensive zip-down organizer, plus three flap-over hook n loop pockets and large vertical pocket.
Colors: black, chocoalte, saddle
Uses: corporate gifting, higher education, graduation gift, incentive programs, financial institutions, insurance agencies, real estate


RuMe Baggie All – the ultimate organization system for loose items; it works great as a purse organizer, travel toiletry bag and gym bag organizer. Three zippered pockets add three-times the organization, keeping your office items separate from your personal products.
Colors: clemintine, navy downing, harper, marshal gray, downing, kayla, marshall slate, crimson, navy, emerson
Uses: sororities, universities, parents of young children, crafting, cosmetic companies, retail use, hotels, souvenir shops, gyms


RuMe cFold Bag – Loaded with clever zippers and pockets that make travel easier, the cFold even includes a back sleeve that slips over the handles of your rolling luggage, preventing it from tumbling off as you dash around the airport and zips down to one-tenth its expanded size.
Colors: fletcher, downing, marshall slate, moss
Uses: corporate gifting, travel, gyms/fitness centers, childcare, universities, healthcare centers

TacPack Recon Travel Duffel – A massive main compartment is partnered with two Velcro compartmentalizing walls and clothes tie down. Backpack straps that can be tucked away when not in use and removable/adjustable padded shoulder strap has multiple positioning and neoprene cushioned handle.
Colors: black
Uses: corporate gifting, incentive programs, hiking, camping, sports teams, college studentsstarline_tacpack-recon-travel-duffel

Urban Peak Elf 25L Backpack – Features a main zippered opening, front zippered pocket with two internal slash pockets, side mesh pockets and a front slash/clipped pocket. It includes unique compression straps, gear attachments, adjustable air mesh shoulder straps, and a removable waist harness for a precise fit. A hidden zippered pocket also contains a rain cover that can detach from the bag.
Colors: Gray
Uses: Camping, hiking, sports teams, corporate gifting and incentives, education

Starline_Urban Peak Elf 25L Backpack.png

Stormtech Cascade Waterproof Backpack – Made from 100% waterproof, reinforced, PVC coated fabric with a technical and durable design. With ample storage and performance enhancing features like breathable mesh padding, waterproof zipper, and roll-top closure, you will be prepared for any outdoor adventure.
Colors: black, blaze yellow, bold red, ocean blue
Uses: camping, hiking, fishing, outdoor recreation, education 


Stormtech Oasis Backpack – A classic design that features modern, bold prints on a durable fabric. Stylish, easy-snap straps open up the spacious main compartment that includes a padded laptop sleeve and embroidery access on the lid when you need it for decorating.
Colors: black, carbon heather, desert camo, earth, etched print, steel blue camo
Uses: camping, hiking, education, employee recognition, travel, tourism


Let us know which bags are your favorite! To get your hands on some of these trendy items, contact your American Sales Rep, or find one near you!


3 Promo Products for Snowy Weather!

As summer fades into fall, it’s time to start thinking ahead to your winter automotive marketing plans. Preparing for the seasonal changes and deciding what winter promo products to include in your marketing plan will set you apart from your competition. Here are 3 perfect winter promotions to get you started on developing your winter marketing plan.

Fold down ice scraper with frizzy bag – This must-have winter accessory extends for extra reaching and detaches for easy storage. The microfiber bag can also be used for cleaning your dashboard or windows and is machine washable.

ice scraper.jpg

Hoppy Bear Claw Scraper – This item is simple and perfectly priced to be a great handout item for customers and potential customers. It’s likely to stay in your customer’s vehicle year round boosting the impression power!

Chopper Mittens – Full grain cowhide keeps the wind and snow out and 100% polyester lining provides extra warmth to these durable mittens. Customers will be happy to have warm, toasty fingers in the cold winter months!

American has special pricing on the three perfect winter promotions above. Talk to your ASB sales associate today about these and other great winter promotional items. To find your local associate, click here.

Document Security – Ensuring you’re protected

Sensitive Data Protection, Poor Security

As technology continues to rapidly advance, so must our security efforts. Although much of our information is digital, there’s still a staggering amount of data being shared via print. American Solutions for Business has thousands of clients, and keeping them safe will always be a top priority. That’s why we work closely with print security experts to ensure that we are providing state-of-the-art products and technology.

One of our top print security consultants is Tony Orsello, General Manager of Northstar in Brooklyn Park, Minnesota and General Manager of Ennis Princeton in Princeton, Illinois. He’s been in the industry for 28 years and works closely with local government, the FBI and the United States Secret Service to confirm the latest security practices are being upheld in our industry.


“Security is important in printed items because fraud continues to be a billion dollar industry. The bad guys continue to find ways to alter, duplicate and even clone documents because there is money in it. In some cases it’s about identity or breeder documents which are used for travel documents that can and have been used within terror groups.

Protecting documents needs to be done taking a layered approach, meaning there isn’t just one bulletproof security feature that can be used to protect a document. Depending on the document a person is attempting to protect, several features need to be considered. In short, the bad guys don’t want to work hard so they tend to pick on weak targets. Therefore, if a document has layers of security built into it, the bad guys often won’t bother with it.

I would certainly stress the need to understand how the document is going to be used and what type of fraud the end user is experiencing. From there, we can make an informed decision on the necessary security features that can help protect the personal data.”

Being at the forefront of security prevention, Tony always has a sneak peek at what’s next in this industry.

  • Document design – “We’re starting to use more intricate boarders and backgrounds, which are more difficult to duplicate on copiers and scanners.
  • Change in the substrate – “People are moving away from intaglio printing (engraved/textured printing) to having a secure thread embedded into the paper, very similar to our US currency.”
  • Using more covert security features – “We use special techniques that aren’t visible to the naked eye, but with the use of a black light for example, a hidden message will appear that authenticate a document. We are also in the beginning stages of developing the use of QR codes to help track and trace documents.”

To learn more about document security, contact your American sales representative or find one near you

Beverage Company – Success Story


CLIENT: Beverage Company

MARKET: Retail

SITUATION: Our customer switched to Zebra RW420 printers, which is a mobile printer that required different paper rolls than previously used.

SOLUTION: American got to work on the specs for their new printers. After testing various degrees of thickness and quality, we found the right product for the customer’s new equipment. When providing the sample of thermal paper for the customer to approve, we created a proof with their logo printed on one side. They loved the idea of having a branded roll rather than blank.

SUCCESS: As a commitment to serving our customers, we’re happy to adapt with their changing needs. As the beverage company’s employees needed to become more mobile, we wanted to ensure that their branding would go with them. By printing their logo on one side of the paper, the product transformed from a commodity to an extension of their marketing efforts. The customer experienced a seamless transition and American took the opportunity to further enhance the beverage company’s publicity.

AMERICAN SOLUTIONS: Print & Document Solutions and Marketing Solutions

5 Gift Ideas for Your Technicians!

Mechanic with a wrench

Automotive technicians are some of the most hard working folks in a dealership. Their daily tasks are labor intensive and require vast knowledge and mechanical inclination. Finding and keeping great technicians is very important to any dealership. One of the most effective ways to retain your employees is to show them how appreciated and vital they are though a gifting or rewards program.

At American Solutions for Business, we offer an endless variety of gift ideas for your valued employee. Here are some great gifts for your automotive technicians:

1. Rox Box Cyclone Bluetooth Speaker – This small, water resistant speak packs BIG sound with Bluetooth connectivity. It’s the perfect item for technicians to use while working on vehicles at work, while outdoors at home, or out on the boat. It comes equipped with a handy clip in 4 colors and can be imprinted with your dealership logo.


2. Magnet LED Work Light – This will be a handy tool for your technician at work or at home. Includes a 36 LED Filled work light with an output of 160 lumens and a .5 watt flashlight on the top. Available in red, grey, and blue.

3. 5 Piece Deluxe BBQ Set – There aren’t many people who don’t enjoy a good barbecue! Elevate that experience even more with this stainless steel set. Your dealership logo can be engraved or place a “years of service” recognition message on the front of the case to show your appreciation and acknowledgement of their commitment.
4. Bamboo Cheese Serving Set – Some technicians enjoy the finer things in life when they aren’t repairing vehicles. For those individuals, we have this great cheese serving set, perfect for entertaining friends and family.

Cheese Serving Set.jpg

5. Picnic Backpack – With this handy 4 person picnic backpack, they can enjoy the outdoors for lunch or in their free time. It comes complete with a picnic blanket, flatware and dishes all secured snugly in its place.


There are many great gifts to choose from to reward your hard working employees. To find out more and learn about using our convenient eCommerce platform to facilitate your employee gift program, talk to your ASB sales associate today! To find your local associate, click here.

Patient Boards-Improving Healthcare Communication

myh009.pngAs the healthcare industry continues to grow, our industry must do everything we can to accommodate and anticipate these changes. Technology and communication continue to become increasingly vital in this market, making patient boards a powerful tool in healthcare facilities.

Patient room boards are a communication tool for patients, families and caregivers to discuss care plans, and generally include sections for caregiver names, phone numbers, goals, pain management and discharge information. VividBoard Account Manager, Paula Morris, has been with the company for 6 years and has seen this transition unfold.

“Boards that feature changeable content are increasing in popularity,” explains Paula, “Our InHarmony Changeable Glassboards combines the permanence of a traditional graphic dry erase board with a removable messaging insert that can be updated whenever needed. When I started with Vividboard, everyone wanted the traditional custom dry erase board.  Now they want options—glass, changeability, frameless-to match their interior and their needs for patient communication.”
Patient room boards have been proven to increase HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems – the first national, standardized, publicly reported survey of patients’ perspectives of hospital care.) scores by up to 6 points. With such a focus on improving patient satisfaction, hospitals are doing everything they can to make strides for improvement.

“Providing caregivers an easy-to-use tool allows proper communication with patients and makes everyone’s lives easier.When I first entered this industry, HCAHPS was not as prominent, but today, hospitals are taking action to improve those scores. Hospitals are very aware of their HCAHPS scores and the affect that has on their business, and will do anything they can to improve that. We are seeing a lot of consolidation of facilities and rebranding, efficiencies in buying and staffing, and investment in the physical layout of the environment.”

These changing priorities reflect the importance of the patient experience and overall satisfaction. In an industry that revolves around the end-user, it’s crucial that we can meet these needs and provide the best solutions possible.

Contact your American Sales Associate or find one near you to order your patient room boards and promotional healthcare products!

Trend Alert – Washable Uniform Suits!

Suits-01In an increasingly competitive market, many businesses are looking for ways to cut costs and improve their customer experience without compromising quality. The result is a growing trend in easy-care uniforms, more specifically, machine-washable suits. We continue to see them gain popularity in:

  • Financial institutions – tellers, brokers, general bank staff
  • Healthcare – administration, management
  • Hotels – valets, concierge, front desk
  • Casinos – dealers, managers
  • Restaurants – managers, bartenders, coat check, maitre d’
  • Transportation – airline staff, car rental, chauffeurs

“They offer a professional image, add confidence to the employees, and being home washable eliminates hassle and expense of dry cleaning,” suggests Dave Malek, who’s been in the industry for 20 years, the last five with Edwards Garment as Midwest territory sales manager. “Our core customers  have tested and used this product for over a year, and are very happy.  We have seen more interest from across all industries for possible new use, and it’s success is reflected in better than projected sales in this category.”