Title: Senior Vice President of Sales and Customer Service Supplier: alphabroder/Prime Line How do you define the mission and purpose of your role within your organization? My ultimate goal is to exceed sales revenues, sales profitability goals, and budgetary objectives for the organization, while at the same time cultivating and supporting a positive customer and... Continue Reading →

BE YOU Brands, a certified LGBTQ+ distributorship has launched under then American Solutions for Business umbrella, expanding the company’s branding and customer reach. "I think it is important to share some of our experiences that drove us to create BE YOU Brands. Being part of the community, I am keenly aware of some of the struggles... Continue Reading →

eCommerce Solutions What is a traditional eCommerce site? Traditional eCommerce sites are long term online retail spaces that can contain a variety of products and can be geared towards any group. Employee stores are a great example of the more traditional site. If you have employee retention programs such as a points program, those points... Continue Reading →

2023 ushers in four new members on ASB’s Vendor Advisory Board. Since 2019, the Vendor Advisory Board has continued to propel American into a future that successfully connects suppliers and distributors so that both sides are heard and appreciated. “We feel great about where this board has brought us thus far,” says Dana Zezzo, VP... Continue Reading →