A real estate agent sent out direct mail to 1,500 homeowners to inform them
what sales were in the area, events happening in the neighborhood and featured homes for sale. Unable to track or gather leads from the mailings, he reached out
to American for a solution.
Enhanced digital mail was enabled. This synchronized the direct mail piece with digital marketing allowing the mailings to send out 8-12 digital ads across social platforms like Facebook, Instagram and Google. The mailing was then connected
with an app — when the receiver clicked on the realtor’s landing page the realtor would receive information such as the name, phone number and email address of the prospect for the agent to follow up with.
This solution allowed the realtor to generate leads and follow up with in-market prospects that were interested in selling and buying homes.