Managing Successful Healthcare Programs


The progress of our company is deeply rooted in the success of each and every one of our 600 sales associates located across the U.S. In order to help these remote account managers, we operate a team of over 200 home office employees to support and provide resources to the field. This includes everything from acquisitions, assistance with RFPs, operations management, building eCommerce websites, billing, marketing materials, idea generation and more. The best part is that these resources are already included in our splits, which are still the highest in the industry. This model allows our sales team to focus on what they do best – focusing on the needs of our customers.

One of our largest vertical markets we service is healthcare. This is not only due to the rising need for these facilities, but because of our talented and committed team of sales associates who manage them. Here are a few we’d like to highlight:

Germano, TomF.jpgTom Germano
Tom has been working with his healthcare customer for the last year, focusing on promotional products and apparel, and is in the process of adding scrubs and Under Armour to the program. ACES has become a valuable tool for this program, allowing the online ordering process to be streamlined, making it easier to manage and provide excellent customer service. “I enjoy working with this client!  The work they do for children is amazing and being even a small part of that that process is rewarding,” explains Tom. With help from American’s management team, he was able to elevate the relationship with his healthcare contact to eventually gain their trust and business. Tom says, “American has also been able to sponsor several events, which has been extremely beneficial in building our client relationship and loyalty. Working with the corporate and Tallahassee office has certainly helped build a solid foundation for continued success.”

eBraxtonBraxton Yorita
With a relationship spanning over 15 years with his customer, Braxton has developed a strong connection with his healthcare customer that goes far beyond just business. In order to win them over, he focused on building trust, being proactive and positioning himself as an expert in the field. Now, Braxton provides them with print services, stationary, business cards, kitting, labels, promotional products, apparel and more. According to Braxton, our eCommerce technology has helped their customers order more efficiently and provides backend reporting. “I’ve had great support and resources from both our corporate and island teams,” explains Braxton, “This program requires a combined effort to be successful and grow.”


Guglielmi, robbin 3652Robbin Guglielmi
Being a part of the WCPC group helped Robbin secure the business with her healthcare customer in December of 2014. Since then, she’s been providing them with print solutions. While there have been challenges such as customer employee turnover and marketing efforts, she has faced them with a strategic and patient approach in order to get the job done. “I’m glad they’ve on-boarded a new Director of Materials, who is very happy with the savings we have implemented and has provided referrals into all departments for new business,” Robbin says, “I’m excited to see what opportunities are in store with this customer!”

Interested in learning more about our programs? Visit our website or find an American Sales Associate near you!

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