Die-Struck Keychains | Case Study


A university was struggling to find a distributor who could provide die-struck keychains with specific needs. They especially wanted the keychain to be the same colored gold as the die-struck component. Their logo was also highly detailed, which brought another issue in finding a solution that could brand items with clarity.


American found a solution that not only offered competitive pricing but could also cast their keychain at the same time as the die-struck component, so all the pieces would be the same color. They sent a pre-production sample to the customer who gave it to the president of the university. They all loved the sample and how the detail of their logo turned out!


The customer was very pleased with the finished product. Not only were all their needs and wants met, they also received competitive pricing for a quality product.

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