Automotive Market | Targeted Direct Mail & Campaigns

Supply chain challenges continue to affect nearly every industry, including the Automotive industry. We’ve heard from our customers that cars are sold long before they hit the lot, used inventory is tough to find and staffing is strained. American Solutions for Business has been known through the years as a reliable, cost-effective print supplier to dealerships across the country, but you may be surprised to learn that we can also help you increase and improve your vehicle inventory by targeting prime trades.

ASB offers world-class direct mail programs focused on many different goals including new customer acquisition, customer loyalty programs, cross-selling and more. Our market segmentation reaches far beyond traditional demographics such as geographical location, age, income or credit score. We can identify consumers in your area that currently own vehicles that fit a profile you would like to target as “prime” trade-ins. We can limit data by years and makes. We can segment consumers based on the percentage that remains of their vehicle financing or lease. All of these factors allow you to build a mailing profile that will help bring qualified buyers with excellent trade vehicles to your dealership.

Our expert graphics teams will help you select the best style of direct mail to grab the recipient’s attention. Our direct mail can be enhanced with digital marketing such as email and enhanced Informed Delivery. We’ll create dynamic pieces that will stand out and convey your message clearly. We can also help you tie your direct mail message in with in-store collateral for one cohesive marketing strategy. Counter mats, posters, floor graphics, window clings and other print collateral can be utilized to tell your consumers you are on the hunt for great pre-owned vehicles!

We provide you with the tools to evaluate our performance. Once your direct mail program has been executed, we provide post-campaign reporting so you can see the success of our marketing strategy. Let us help you fill the empty spaces of your lot back up. Contact your American Sales Associate today to begin developing your prime trade marketing strategy. Don’t have an ASB rep? Click here to find your nearest associate!

To learn more about American Solutions for Business visit http://www.americanbus.com.

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