Community Paper | Case Study

Situation: A local Chamber of Commerce distributes a community guide that features local businesses and provides relevant information of the community attractions and services. Due to Covid-19 and other issues, the publisher of this guide had shut down permanently, causing the Chamber of Commerce to look elsewhere for printing and distribution services.

Solution: American suggested a reliable publishing sources for the new community guides. The Chamber of Commerce was also able to hire the previous ad sales manager and graphic artist which helped keep the paper consistent and for ads in the paper to be applied smoothly.

Success: The Chamber of Commerce was so pleased that American not only distributed the paper on time with competitive pricing but also generated revenue through ad sales and kept the previous ad sales manager and graphic artist employed!