At the Movies | Case Study

Client: Large Church

Print Solutions | Promotional Products | Kitting & Fulfillment | Marketing Solutions

Situation: A large church needed something to promote their new “At the Movies” campaign. The campaign was created to encourage people to tune in and watch a featured spiritual movie each weekend.

Solution: A special branded bag of microwave popcorn was created as the main promoting item for the movie campaign. 45,000 bags of popcorn were imprinted with the church’s logo and also included a card with directions on how to take part in the special broadcasts.

Success: Volunteers picked up the popcorn from the church and traveled from door to door delivering the popcorn bags. Over 100,000 people tuned in to watch the movie each weekend. The campaign inspired engagement and successfully spread the church’s message in a fun, delicious way!