Client: City Safety Program Committee
Situation: With the unfortunate loss of three young pedestrians in a short amount of time, this California city wanted to make some improvements to their current education program. They needed a way to reach thousands of kids while promoting safety and helping protect them.
Solution: American helped develop a more robust “Street Smarts” program that included reflective wristbands, reflective wrist wallets, pencil pouches with an imprinted safety message and a flashing bicycle safety light. Not only were we able to help the customer find products that perfectly promoted their program, but were able to help them distribute them within a week’s time.
Success: Smart products, safe streets! We helped create an effective safety education program that keeps children of their community safer. With the positive buzz surrounding these products, the city’s enhanced safety program is sure to increase awareness.