Financial Focus | The (Holiday) Envelope

As the holidays draw near, it is already time for banks and credit unions to determine their teller envelope needs for the coming season as well as next year.

Even though our world is very focused on the ease and speed of technology, we catch glimpses of personal interaction being preferred – as in the case of drive-thru banking.

Drive-thru popularity doesn’t seem to be suffering the way lobby traffic has at financial institutions – which seems to indicate personal preference for talking to someone about certain needs while making it as fast and convenient as possible.

A lasting impression can stick with a customer or member long after they have left the drive-thru window. Not only the teller’s smile and friendly voice, but that little paper folded just perfectly to hold what is needed for that personal transaction ends up staying in a purse, on a vehicle front seat, kitchen counter or office desk for days if not weeks after it was received.

Early Bird

So why not make that envelope useful and appealing? The teller envelope becomes a bank or credit union’s greeting card to their customers and members – a perfect chance to share a message of gratitude and appreciation for their business and trust. And, because the envelope will quite possibly be later used to jot notes or shopping lists, there are creative designs to make them even more beneficial!

Similarly, customers and members who want to give gifts of cash to their friends and family are looking for a nice presentation and message to share their good wishes.

Despite the abundance of gift cards available at many retailers, a recent Health of Cash report by Cardtronics found that more people would prefer receiving cash instead of a gift card (50% cash vs 29% gift card).

We know this to be true in the financial industry due to the abundance of currency envelopes produced and available to banks and credit unions who then make them available to their customers and members – free of charge. The variety and attention to specific greetings allows the giver to wrap their cash gift in just the right message.

Communicating thankfulness and best wishes is important all year long – not just during the holidays. And American Solutions for Business can help your bank or credit union find the perfect way to express your specific message.

If you’re ready to kick off your own efforts for the holidays, let’s start the conversation. Our solutions are fully customizable, and our team is excited to help you. Attack your expenses. Simplify your processes. Build your brand.

financialsolutions@americanbus.com

800.721.7135

http://www.ASBFinancialSolutions.com

To learn more about American Solutions for Business, visit http://www.americanbus.com.

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