Why Direct Mail is Still Necessary for Financial Institutions in a Digital World

Every day customers are bombarded with digital ads, but direct mail remains a powerful tool in the financial industry. Receiving a piece of physical mail puts your brand in the hands of your customer rather than just on a screen. With the large number of creative pieces that can be produced for direct mail, the possibilities of what your customer can receive are endless. This will give the recipient a unique experience and lasting impression of the brand.

Trust and Credibility

When it comes to financial decisions customers want to make sure they are using a credible service. Direct mail is often seen as more trustworthy and professional than digital channels. Receiving a professional-looking letter with information about your institution helps build the customer’s confidence in your brand.

Tip: Be sure to include contact information like your institution phone, address and website so customers can easily get in touch with you.

Longer Life Span

When clients receive a piece of direct mail it tends to have a longer shelf life in two ways. First, recipients will typically spend more time looking at a direct mail piece versus a digital piece, giving direct mail an advantage. Second, direct mail pieces tend to linger around homes or offices while digital pieces are quickly deleted.  For a mailer on something like loans or investments this gives the recipient multiple chances to review and consider the offer.

Tip: When sending a postcard mailing, ASB’s direct mail marketing services can help you create a unique image or graphic that customers want to display.

Personalization and Targeting

Direct mail pieces can easily be personalized for recipients and are well-suited for targeting specific audiences. When sending offers for services like credit cards or retirement plans, you can tailor the information to reflect each recipient’s unique financial needs and behaviors. This approach is likely to increase engagement and conversion.

Tip: ASB’s direct mail marketing services are ready to help with personalization and drawing on years of experience.

Unique Design

A well-designed mail piece can leave a lasting impression on the recipient. From uniquely decorated envelopes, various paper styles to unexpected shapes, receiving something out of the ordinary makes for an exciting experience for the recipient.

Tip: ASB’s direct mail marketing services can offer a variety of sizes, textures and styles to come up with a truly unique piece.

Direct mail can play a critical part in your overall marketing strategy. In the age of digital fatigue there is great value to putting a physical item in your customers hands. We are ready to help you every step of the way in this process. Reach out to us at financialsolutions@americanbus.com to learn more.