Cultivating Alumni Engagement

Universities and colleges often face financial challenges. While current students contribute to programs through their loans and payments, alumni are frequently called upon to lend support to their alma mater. On average, only 8% of alumni donate back to their school. American Solutions for Business has ideas to encourage more alumni to contribute:

Direct Mail

When reaching out to alumni, schools often utilize direct mail campaigns. You might consider creating a magazine style brochure highlighting on campus events, accompanied by an envelope encouraging alumni to donate. This method has proven effective. Consider sending them a mailer inviting them to get involved in other special events.

Online

Creating an online presence can show how dedicated your school is to alumni. One way is sending them a mailer with a QR code that directs them to an online eCommerce store. Include a warm welcome from the president or alumni director thanking them for visiting. Create custom branded items that are only available to alumni. These unique items can be paired with a donation included in the price. ASB’s eCommerce systems are fully customizable sites tailored for your audience.

In Person Events

One of the biggest celebrations that brings people back to campus is Homecoming. Whether it’s during this event or another time of year, consider holding an alumni banquet and silent auction. Invite your audience to a meal where they can hear from students and faculty as they explain what their donations help accomplish. The silent auction can feature a mix of local and custom items. ASB has a wide network of products to choose from and can help you select gifts that will encourage your alumni to bid.

These are just a few options for reaching out to your alumni and cultivating engagement. American Solutions for Business can help you fine tune the approach that works for you. Our sales associates understand how branded products and print can help deliver your message and reach your goals. Contact your ASB representative today. Click here to find your local associate.

To learn more about American Solutions for Business, visit www.americanbus.com.