At American, we offer countless solutions to help your dealership connect with existing customers and potential customers. Many dealerships are currently focused on marketing to the Millennial generation as they begin to make up a majority of new car buyers. Each generation has unique purchasing, decision making, and buying habits and dealerships work hard to... Continue Reading →
May is better sleep month and we've never been so excited to relax! We all deserve our 8 hours of shut-eye, and these promo products are anything but a snooze. Learn how to improve your brand recognition as well as your health and wellness: Color Comfort Coloring Book - Coloring books aren't just for kids anymore!... Continue Reading →
CLIENT: Large Bank & Trust MARKET: Financial SITUATION: Our customer was struggling to manage their company catalog and 200+ items of customer-owned inventory. With over 20 branches and even more cost centers, their current inventory management was wasting time and was difficult to manage. They needed to simplify their ordering process, inventory reports and... Continue Reading →
Customer loyalty is vital in the automotive industry, but many businesses underestimate the importance of recognizing the value of these customers. Loyalty usually starts with the auto manufacturer - (we all know at least one diehard Ford, Chevy, or Dodge driver!), but what about the customers loyal to your dealership? Some are loyal because of the relationship they... Continue Reading →
CLIENT: Multi-location Physical Therapy Center MARKET: Healthcare SITUATION: Our customer had over 25 physical therapy locations and needed a way to facilitate inventory releases, while also simplifying their ordering process for office supplies and corporate stationery. They needed a solution that would incorporate all their objectives and needed it in a timely manner. SOLUTION:... Continue Reading →
After a long winter of deicing the car with logo'ed ice scrapers and waiting out the storm snuggled in your favorite branded fleece blanket, it's time for warm weather promo! Here are some of our favorite products for the upcoming season: Waterproof Speaker Cooler - with waterproof speakers and quality insulation, you're ready for a... Continue Reading →
A recent article in 'Fixed Ops Journal' from Automotive News by Larry P. Vellequette entitled "Gimme a Brake Rotor and a Snickers Bar", highlighting the migration of dealership parts departments to a more retail atmosphere. Vellequette describes the concept and implementation process Brighton Ford followed when deciding to add a convenience store to their parts department, resulting in about... Continue Reading →
If you haven’t heard of this new trending style, it's time to listen up! The Varsity T is a long sleeved t-shirt with dropped hems on the sleeves and a seam under the chest. This product is known for its HUGE imprint area, commonly featuring the organization’s name across the entire back yoke. It’s often... Continue Reading →
On March 14-16, 2016, American Solutions for Business sponsored a dinner and entertainment at the Health Connect Partners Conference in Miami, FL. The conference was a great networking opportunity to connect with current customers and meet new people looking for partners in the print and promotional product world. The sponsorship brought some wonderful attention our way.... Continue Reading →
Since the dawn of the auto industry, engine service centers have been developing new strategies for marketing themselves. Many try to accomplish this direct mail and email marketing. This results in the following response rates: Direct Mail Geo-targeted lists: 0.5% - 1.5% Existing customer lists: 15% - 20% Email Marketing Open rate: 20% Click thru: 7% Conversion rate: 2%... Continue Reading →
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