Businesses such as automotive dealerships, manufacturing plants and sales-based organizations are driven by hard-working teams of employees. Because employees are such a valuable asset, successful companies strive to build trust, loyalty and initiative. One highly effective method is through an employee appreciation program. Appreciation is a fundamental human need and when employees are valued, their satisfaction and... Continue Reading →
According to Consumer Product Trends: Navigating 2020 by Deloitte and Touche, consumer spending will likely shift toward customized, small-run products and experiences across a broad range of products. Put simply, personalization is a value-add that will only increase in the coming years. Anybody can brand a product, but branding alone does not ensure the item will be... Continue Reading →
Now that summer is finally here, it's time to get your pet outside to enjoy the sunshine! We have all the trendiest products to promote your brand while keeping your pup happy and healthy on the go. Here are just a few items in action featuring American's cutest models - Executive VP Justin Zavadil's daughter... Continue Reading →
Every year, we see a spike in red, white & blue in anticipation of Independence Day - But this summer is different. 2016 just so happens to be a presidential election year as well as the Summer Olympics, causing American pride to soar through the roof. You may have already seen Budweiser's newly released campaign called... Continue Reading →
CLIENT: National Tire Manufacturer MARKET: Manufacturing SITUATION: Our customer was struggling to manage their greeting card ordering. Different business units throughout the country were ordering cards from multiple sources and using inconsistent logo artwork, which was compromising their brand identity. They had no control over the ordering or the end result. The customer needed... Continue Reading →
Is your signature pick-up pulling the County Princess float this year? Perhaps a local candidate will be riding in style in the finest convertible from your lot. Parade season is a great time for dealerships to showcase their best inventory, and American has the perfect parade promotions to bring awareness to your dealership! Hand Fans -... Continue Reading →
At American, we offer countless solutions to help your dealership connect with existing customers and potential customers. Many dealerships are currently focused on marketing to the Millennial generation as they begin to make up a majority of new car buyers. Each generation has unique purchasing, decision making, and buying habits and dealerships work hard to... Continue Reading →
May is better sleep month and we've never been so excited to relax! We all deserve our 8 hours of shut-eye, and these promo products are anything but a snooze. Learn how to improve your brand recognition as well as your health and wellness: Color Comfort Coloring Book - Coloring books aren't just for kids anymore!... Continue Reading →
CLIENT: Large Bank & Trust MARKET: Financial SITUATION: Our customer was struggling to manage their company catalog and 200+ items of customer-owned inventory. With over 20 branches and even more cost centers, their current inventory management was wasting time and was difficult to manage. They needed to simplify their ordering process, inventory reports and... Continue Reading →
Customer loyalty is vital in the automotive industry, but many businesses underestimate the importance of recognizing the value of these customers. Loyalty usually starts with the auto manufacturer - (we all know at least one diehard Ford, Chevy, or Dodge driver!), but what about the customers loyal to your dealership? Some are loyal because of the relationship they... Continue Reading →
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