Client: Large Beverage Company Custom Branded Box | Branded Merchandise Situation: ICEE Corporation, the cold-drink maker, was struggling to find employees, like mostbusinesses in the current market. ICEE found that attrition starts the day the new employee is hired, with a substantial number of new hires failing to show up for their first day of... Continue Reading →
Sneak Peek: American’s New Automotive Promotions!
September marks the debut of our new Automotive Promotions catalog! This catalog is a collection of over 50 automotive-inspired promotional items designed to bring awareness to your dealership brand. Our new Automotive Modular Display Systems are also featured, along with apparel and other display items perfect for any dealership event. We developed our collection of automotive promotions... Continue Reading →
Drive Brand Recognition Using Retail Strategy
A recent article in 'Fixed Ops Journal' from Automotive News by Larry P. Vellequette entitled "Gimme a Brake Rotor and a Snickers Bar", highlighting the migration of dealership parts departments to a more retail atmosphere. Vellequette describes the concept and implementation process Brighton Ford followed when deciding to add a convenience store to their parts department, resulting in about... Continue Reading →
10 Promotional Holiday Gift Ideas To Get You Noticed
'Tis the season for promotional products! Every year, many scramble to search for the perfect gift for our family, friends and work associates, only to fall back on hum-drum, generic items that end up collecting dust on the shelf. Well, fret no more—we've compiled a list of our favorite trending gift ideas that are sure to... Continue Reading →