Salt Shaker – Success Story


CLIENT: Hospital

MARKET: Healthcare

SITUATION: According to National Institutes of Health, falls are the number one cause of fractures, trauma admissions, loss of independence and death by injury among older adults. During the cold weather season, many of these accidents are the result of icy steps and walks. The hospital’s trauma department wanted to introduce a simple-to-use tool to help seniors reduce their risk of falls during the winter months.

SOLUTION: American worked with the hospital’s trauma department and identified several options for water bottles to be repurposed to hold rock salt with an easy-pour spout. The bottle needed to be small enough for seniors to handle easily, yet large enough to hold a useful amount of salt. The hospital evaluated the options and selected a bottle that fit the need and brand standards.

SUCCESS: Although the expense was only a few hundred dollars, the solution helps protect the health of elderly community members, reflecting favorably on the hospital’s brand. The solution also helped to solidify American as a go-to partner for creative problem solving.

AMERICAN SOLUTIONS: Promotional Products, Marketing Solutions

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